Wednesday, February 8

Toby Keith Launches his Wild Shot Mezcal in Las Vegas

*** Press Release ***
Newton, MA (February 6, 2012) – Superstar and spirits entrepreneur Toby Keith will be bringing his newly launched Wild Shot Mezcal to Vegas to toast the opening of the 27th Annual Nightclub & Bar Convention and Trade Show. Each year, the NCB Show ( America ’s biggest and most influential bar, nightclub and beverage event of the year, brings more than 31,000 industry professionals together to meet with suppliers, network, learn and have fun.

The 2012 event will run from March 12-14 at the Las Vegas Convention Center.

On Tuesday, March 13, Keith will participate in the noon ribbon-cutting ceremony at the Las Vegas Convention Center, which officially opens the show floor. Keith will also participate in a press conference with Jon Taffer, president of the Nightclub & Bar Media Group.

“I am looking forward to the Nightclub and Bar Show,” said Keith. “We are going to have fun, drink some Wild Shot Mezcal and proceed to party.”

Keith’s albums have sold more than 35 million copies, ranking him among the top-selling all-genre artists on Billboard's Top 200 Artists of the Decade. He is also Billboard's No. 1 Artist of the Decade and No. 1 Country Songwriter of the Decade. These, among other endeavors, have earned Keith annual recognition from Forbes as one of the very top-earning entertainer/musicians in the world. Keith’s I Love This Bar & Grill in Minneapolis, MN is nominated for Academy of Country Music Award ’s Nightclub of The Year.

Wild Shot Mezcal is made in San Luis Potosi, Mexico from 10-year-old green agave plants. Mezcal produced with this type of agave is easily identifiable by its smooth smoky flavor. Harvested by hand and then cooked in masonry ovens for two days, the “piƱas” are mashed on a circular milestone turned by a pair of mules to extract the honey juice. After fermentation, the “pulque” is distilled twice in copper pot stills. The Silver is immediately bottled while the Reposado is aged for two months in oak casks.

About the Nightclub & Bar Media Group
The Nightclub & Bar Media Group provides information and resources for owners and managers of bars, nightclubs, independent and chain restaurants, hotels, resorts and casinos. Its leading content includes coverage relating to beverage training, staff and management issues, operations, responsible service, equipment and cutting-edge promotion and marketing practices, as well as in-depth analysis of on-premise drink, product and consumer trends. The group's e-newsletters are targeted to specific segments within the on-premise market and include NCB Promo Power, NCB Nightclub Confidential, NCB Mix, NCB Bar IQ and VIBE. The Nightclub & Bar Convention and Trade Show is the country's pre-eminent beverage, bar and nightclub event which attracts more than 31,000 industry professionals.

Elizabeth J. Musgrave is a syndicated columnist, travel writer, performing arts and restaurant critic. Catch her as Indy’s Arts & Entertainment Adviser on 93 WIBC, and follow her on Twitter @GottaGO and Facebook. Gotta Go is published in the following newspapers: South Sider Voice, Indiana Weekender, New Palestine Reporter, Pendleton Times Reporter and Fortville-McCordsville Reporter.

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